This year’s OENOTELIA was a grand celebration, proving that the Greek vineyard doesn’t just follow international trends — it creates them. Throughout the three days of the exhibition, in Hall 1, thousands of professionals, buyers, sommeliers, and wine enthusiasts explored the event determined to discover the next big chapter of the Greek wine scene.
With 2,000 labels and 200 exhibitors presenting high-quality and contemporary approaches, OENOTELIA 2026 raised the bar for both the domestic and international market. New grape varieties, experimental winemaking, natural wines, aging in ceramics and amphorae, as well as premium spirits, showcased that Greece can stand shoulder to shoulder with the world’s top producers. Professionals from the hospitality, tourism, and retail sectors described an exhibition that gave them practical tools: new collaborations, fresh ideas, and new prospects for their businesses.
Tasting Square: The Heart of Wine Activity
This year’s Tasting Square was more vibrant, organized, and inspiring than ever. Hundreds of visitors sampled select wines representing every corner of Greece. Professionals spoke of an experience that deepened their understanding of Greek wine, allowed them to compare varieties, and discover new labels to enrich their lists. In every corner, tradition met innovation, highlighting the maturity of the Greek vineyard and the creativity of producers bold enough to experiment and move forward.
The International Market… on Greek Soil
The international market made a strong presence at OENOTELIA 2026, with the hosted buyers program surpassing all previous records. Buyers from Europe, America, Asia, and the Middle East conducted hundreds of targeted B2B meetings, seeking Greek products with character, identity, and export potential. Many described the experience as a true “revelation,” recognizing the maturity of Greek wine, the high quality of spirits, and the professional presentation of producers. The significant trade deals finalized during the exhibition confirmed that Greece is not just an emerging player but a reliable and competitive destination for the international market.
With new opportunities opening for Greek producers and growing interest from key foreign markets, this year’s OENOTELIA concluded with great enthusiasm and pervasive optimism, leaving participants with the sense that Greek wine is experiencing one of its most dynamic periods in history. With new collaborations, fresh ideas, and shared belief in the sector’s potential, this year’s event sent a clear message: the next big chapter of Greek wine is being written today — and it is being written at OENOTELIA.
