The budget of €450,000 will be spent by the organizing company of FOOD EXPO in order to carry out a number of targeted promotional actions for the exhibition.
FOOD EXPO has managed to establish itself as a strong exhibition brand for Food & Beverage industry, not only in Greece but also across Southeastern Europe. The organizing company, aiming every year at maximizing the promotion of the exhibition in Greece and abroad and thereby maximize the attendance and commercial effectiveness of the exhibition has carefully designed a dynamic marketing plan. The advertising budget for FOOD EXPO 2023 shall reach €450,000. If, in fact, this amount includes the costs of the Hosted Buyers program, then the total budget exceeds €1,000,000.
Α dynamic marketing plan
The advertising campaign of FOOD EXPO shall have a leading role in all media with of TV and radio advertisements, Google Ads, promoted posts etc. More specifically, 43% of the available budget will be invested in a two-week television campaign across all national networks, 16% in radio spots in 14 radio stations leading in ratings, 18% in digital marketing (e-mail marketing, social media, Google ads), 14% in barcode invitations (65,000 personal invitations will be send to food and beverages business owners) and 9% in printed advertising at professional magazines and newspapers of wide circulation.