A huge, for Greek standards, amount that shall exceed € 550,000 will be spent by the organizing company to carry out a number of targeted marketing and promotional actions for the exhibition.
Throughout the six years of FOOD EXPO’s “life” it has managed to establish itself as a strong exhibition brand for Food & Beverages, not only in Greece but also across Southeastern Europe. The organizing company, aiming every year at maximizing the promotion of the exhibition in Greece and abroad and thereby maximize turnout and marketing effectiveness of exhibitors, invests greater and greater amounts every year for the promotion of the exhibition, while creating a carefully designed marketing plan. The advertising expense for FOOD EXPO 2020 shall exceed €550,000. If, in fact, this amount includes the costs of promoting the exhibition abroad and the costs of inviting and hosting foreign buyers (Hosted Buyers program) then the total budget exceeds €1,000,000.
Targeted marketing plan
The advertising campaign of the 7th FOOD EXPO shall have a leading role in all media with thousands of TV and radio advertisements, Google Ads, promoted posts etc. More specifically, 43% of the available budget will be invested in a three-week television campaign across all national networks, 16% in radio spots in 22 radio stations leading in ratings, 18% in digital marketing (newsletters, social media, Google ads), 14% in barcode invitations (posting of 65,000 personal invitations to food and beverages business owners) and 9% in printed advertising at professional magazines and newspapers of wide circulation.
In addition to these actions, FOOD EXPO will continue to be present, with its own stand at all major international exhibitions abroad (Sial – Paris, Anuga – Germany, Summer Fancy Food Show – N. York, TuttoFood – Milan, Gulfood – Dubai) further boosting relations with large international buyers from target markets for Greek food and beverages and consolidating its reputation at a global level.