Focusing on the export activities of Greek companies, FOOD EXPO 2020 through a specialized workshop is aiming to further the cooperation with the Singapore market.
Leading experts from Greece and 25 important hosted buyers from Singapore will be present at the 7th FOODEXPO in order to give their expertise during this year’s “Food Export Summit”, that will take place on Saturday 7 March, from 16:00 to 18:00. Following the great success of last year’s workshops that was focused on the Japanese market, FOOD EXPO in collaboration with SEVE (Exporters’ Association) brings Greek food and beverage companies closer to the largest trading hub in Asia. Specifically, at the Workshops and Seminars stage, located at Hall 2, key issues related to the export potential of Greek products will be analyzed, and the opportunities and difficulties of the Singapore market for Greek products will be presented by representatives of both Greek and Singaporean food and beverage industry. Among the speakers who will shed light on this market and the ways a Greek company can develop its business there are Mr. Panagiotis Hasapis, Executive Vice President of the Exporters’ Association (SEVE), major importers from companies based in Singapore and also will be presented successful case studies of Greek companies that have export activities in this market.
The purpose of the workshop
The purpose of the workshop is the Greek companies to acquire / update export strategy planning knowledge, develop a Food and Beverage business strategy and maintain and enhance their presence in the Singapore market as well as focal points for access to this new market.
The workshop is relevant to all executives from the food and beverage sector as it addresses key export-related issues, from owners of production and manufacturing companies, sales executives to export marketing executives.
16:00 – 16:10 | Greetings
– Mr Nikos Houdalakis, President & CEO, Forum S.A.- Organiser of FOODEXPO
– Dr George Constantopoulos, President, SEVE-Greek Exporters Association
16:10 – 16:25 | Food & beverages Greek Exports Analysis
Speaker: Mr. Panayiotis Hassapis, Executive Vice President, SEVE-Greek Exporters Association
16:25 – 16:45 | Opportunities and characteristics of the Singapore F & B market
Speaker: Mrs Vassiliki Kouskouti, Office for Economic and Commercial Affairs, Greek Embassy in Singapore
16:45-17:15 | Learn from Greek success business stories in Singapore
Speaker: Mr. Nikolaos Katsaros, Owner KATSAROS DISTRILLERY & Mrs. Katerina Meidani, SELONDA SA
17:15 – 17:45 | The F & B Singapore market in the light of local importers
Speakers: Mr. Demokratis Tsakiris, Owner of BLU KOUZINA PTE LTD and Arifin Ary Yulandarie, CLASSIC FINE FOODS PTE LTD
17:45 – 18:00 | Honorary Awards to Hosted Buyers from Singapore
Singapore as an importer
The top port of Asia is small (725 sq km) with a population of 5,700,000. Almost all of it is urbanized (90%) and is therefore characterized as a city-state. This means poor production and therefore a great need for imports.
Let’s look at some helpful facts about the Singapore market:
- The Singapore consumer is sophisticated, well-educated and, above all, exposed to Western culture (especially in terms of diet as 90% of products are imported). He is an informed consumer with high demands and expectations regarding quality.
- In the field of nutrition, consumers are becoming more and more conscious about health, which in turn encourages not only the consumption of organic products but also of healthy, high nutritional value products.
- Greece’s total bilateral trade with Singapore amounted to €464 million in 2018 while exports of food and beverages amounted to €3.9 million.
- Dairy products constitute the major product group at 25.1%, followed by fresh fruit and fruit (15.3% share), beverages, alcoholic beverages and vinegar (13.8%), fats and oils ( 11.4%), vegetable and fruit preparations (10.4%), fish and crustaceans, mollusks (8.5%), food ingedients (4.6%), coffee, tea, mate and spices (3.8%) %), cereal based ingedients (3,3%) and vegetables (1,6%)
- 70% of the largest food trade companies are located in Singapore, from which 20% of the food is processed worldwide.
The professionals who will visit FOOD EXPO 2020 will have the opportunity to obtain more detailed information about the export possibilities and the market of Singapore during the Food Export Summit.
The agenda of the workshop will be officially announced in the near future.