With a series of even more targeted activities and an even larger budget, FOOD EXPO 2020 is expected to reach 950 key buyers, through the Hosted Buyers Program of the exhibition.
One of the major goals of the organizing company is to provide exhibitors with all the necessary channels and opportunities to develop or increase the international orientation of their businesses and increase their export activity to as many markets of the world as possible. Thus, through the attraction of international buyers -expected to reach 5,000 in 2020- it gives this opportunity to Greek and foreign suppliers and production companies that want to take their business one step further. With the goal of further bridging the gap between Greek businesses and international markets by offering great commercial opportunities, FOOD EXPO, includes the most major of them into the Hosted Buyers program.
FOOD EXPO 2020, by investing a huge, for the Greek standards, amount and by carrying out a series of promotional activities, aspires to attract 950 major hosted buyers who will have more than 18,000 b2b meetings with its exhibitors and will thus have the opportunity to directly conclude commercial agreements with business owners engaged in the food and beverage industry from all over the world.
Top business executives of the market, from all around the world, will attend
The 950 hosted buyers will be selected using strict criteria and will be owners of and major executives in large supermarket chains and minimarkets, traditional groceries and delicatessens, mass catering venues, hotels; and will be also the owners of or chefs in restaurants serving Greek and Mediterranean cuisine. It is worth noting that these international visitors come from 85 major target markets for Greek and Mediterranean food and beverages such as the United Arab Emirates, the U.S.A., China, India, Russia, Japan, Canada, the United States Brazil, but also several European states such as: Austria, Denmark, France, Germany, Italy, Great Britain, etc.
High commercial effectiveness for the Hosted Buyer Program
The ever-increasing number of international buyers participating in the Hosted Buyer Program of the exhibition and the excellent reviews and statements of all foreign food traders who have already visited the exhibition, confirm the role of the exhibition as a great meeting point and a top commercial forum for international buyers interested in Greek products and more.
The success of the Hosted Buyer program is also proven by the high degree of satisfaction of foreign visitors at FOOD EXPO 2019, of whom 95% said they were very satisfied from their visit at the exhibition, 97% expressed their desire to visit FOOD EXPO 2020 as well, while 93% intends, within the next six months, to conclude commercial agreements with the exhibitors they had b2b meetings with.