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16-18 March 2019

ATHENS • GREECE

The FOOD EXPO 2019 advertising campaign will exceed €500,000!

The FOOD EXPO 2019 international advertising expenditure will exceed €500,000 in digital campaigns as well as targeted advertisements in the press, radio and television. The objective, to maximize its visibility and commercial effectiveness.

Over the last years, FOOD EXPO has successfully established a strong reputation, and managed to create a reliable brand, thanks mostly to its innovative vision and targeted promotional initiatives. FOOD EXPO 2019 is raising even higher the bar as FORUM SA, the trade show’s organizing company, is set to invest a tremendous—for Greece, at least—amount in order to consolidate its brand and maintain its reputation as one of the leading trade shows of its kind in the world.

The 6th FOOD EXPO will be supported by an efficient communication plan that will make the trade show known to even more Food & Beverage professionals in Greece and abroad.

Within the framework of the international promotional strategy, the FOOD EXPO 2019 tv spot will be aired in the six largest Greek & Cypriot television stations for 3.5 weeks

Developing an impressive promotional strategy for FOOD EXPO 2019!

The FOOD EXPO 2019 international advertising expenditure will exceed €500,000 and will be divided as follows:

>> Television campaign: More than 2,000 FOOD EXPO tv spots will be aired in the six largest Greek & Cypriot television stations for 3.5 weeks, so that each F&B professional is expected to view the ads for at least 22 times.
>>  Radio campaign: A series of advertisements will be published in the top Greek and international trade magazines, as well as in major financial and daily newspapers. Apart from the advertisements, the trade show will be promoted through numerous targeted advertorials and interviews from executives of the show’s organizing company.
>>  Print campaign: A series of advertisements will be published in the top Greek and international trade magazines, as well as in major financial and daily newspapers. Apart from the advertisements, the trade show will be promoted through numerous targeted advertorials and interviews from executives of the show’s organizing company.
>> Outdoor campaign: Ad placement at specific locations in the arrival terminal, at the “El. Venizelos” Athens International Airport.
>>  Digital marketing:
The digital campaign will make the most of all the available internet tools, such as Google adwords, text ads, SEO, Social media marketing.
>>  Newsletter & SMS campaing: 
FOOD EXPO newsletters will be sent to approximately 70,000 Greek and international sector professionals at regular intervals. At the same time, during the week right before the trade show, the afore-mentioned professionals will receive sms messages inviting them to visit the fair.
>>  Invitations: More than 50,000 personal barcoded invitations will be sent to all sector professionals, while 200,000 handwritten invitations will also be posted.

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